Color as a personal narrative.
Samantha Schroeder is the founder and CEO of Atelier Aurelia, a luxury color analysis and personal styling atelier where women discover the palettes that make them unmistakably themselves. A certified Sci/ART color analyst, Samantha has draped over 2,000 clients in her previous role at Lily's Color Lab in Alexandria, VA, and hundreds more at corporate and private events across the DC/MD/VA area — a depth of hands-on experience that makes her one of the most practiced analysts working today.
Before founding Atelier Aurelia, Samantha spent a decade as a storyteller — a filmmaker and writer in Washington, DC — where she learned how image, color, and presence shape the way a story lands. She brings that same editorial eye to every client, treating each palette not as a set of swatches but as the beginning of a personal narrative.
When she's not in the atelier, you'll find Samantha in the kitchen perfecting a new recipe, exploring somewhere new, or plotting her next European adventure.